This is why I think a Comic Con (July) announcement would be more suitable. During any E3, games are revealed on a daily basis and popular AAA games get the media into a frenzy. Which is why Battlefront 3 might get a tad shoehorned into the dark with games such as Skyrim, Mass Effect 3, Uncharted 3, Call of Duty, Arkham City, Bioshock Infinity, Battlefield 3, Assassin's Creed, Need for Speed, The Old Republic and countless others receiving the spotlight.spartan_sixtyfour wrote: A publisher could see an announcement as cannibalizing the press and attention to other games.
Comic Con doesn't usually announce games that would 'cannibalize' the press, as the majority of games coverage at the event is previews of games already announced, rather than exclusive reveals. Hence, a Battlefront 3 announcement there would seem ideal if Lucas Arts are sure no other 'cannibalizing' games are announced by competitor companies.