The cost of using professional.
survey firms to do the opinion gathering work will be considerably more than using those PR folks of yours, who are already in the perception business, in that whatsapp data monitoring capacity. But whether it’s your people or a survey firm asking the questions, the objective remains the same: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.
Time to establish a goal calling.
for action on the most serious problem areas you uncovered during your key audience perception monitoring. Will it be to straighten out that dangerous misconception? Correct that gross inaccuracy? Or, stop that potentially painful rumor cold.
It goes without saying that setting your PR goal requires an equally specific strategy that tells you how to get there.
Only three strategic options.
are available to you when it comes to doing something about perception and opinion. Change existing perception, create perception where there may be none, or reinforce it. The wrong strategy pick will taste like pancake syrup on your so be sure your new strategy fits well with your new public relations goal. You certainly don’t want to select “change” when the facts dictate a strategy of reinforcement.
Here, good writing comes to the fore. You must prepare a persuasive message that will help move your key audience to your way of thinking. It must be a carefully-written message targeted directly at your key external audience. Select
very best writer because.
s/he must come up with really corrective language that is not merely compelling, persuasive and believable, but clear and factual if they are to shift perception/opinion towards your point of view and lead to the behaviors you have in mind.
At this point, you must select the communications tactics most likely to carry your message to the attention of your target audience. There are many available. From speeches, facility tours.